Track: VoiceTech |
| Elevating brand engagement and loyalty through voice |
| For years, brands have been told that "content is king!" Words have become an endless flood of chatter across print, web and social platforms often drowning out the intended message. As we move from screens to speakers and from automated phone trees to conversational AI, the demand for voice content is undeniable. Brands now face a new challenge - how to craft a unique, recognizable brand voice that truly represents them and connects with their diverse audience. Gone are the days of uniform messaging and static messages; dynamic, adaptive spoken content are being table stakes. As AI-generated voices become more humanlike and engaging, there are new opportunities to rethink how companies connect with their audience, how they speak to different market segments and how they change the paradigm from scripted dialogues to truly interactive conversation. This talk will provide an overview of the latest developments in AI-voices, provide key insights based on use-cases and invite the audience to collectively brainstorm about new opportunities and whitespace in the landscape of telecommunications and virtual gatherings. |
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